Hi, I'm Dan
👋I'm a user experience
& user interface designer
I design digital experiences that work—simple, intuitive, and built around understanding what people actually need.
From fintech to fashion, I've helped brands like Burberry, PayPal, and Mastercard create products that users love and that deliver measurable value.
I've worked with
Side projects
Initiative Tracker
NextJS PWA for D&D game masters to run combat encounters including condition management, 3D dice rolling and more.
Generator
Companion tool for D&D game masters to create NPCs, settlements and taverns with detailed descriptions on the fly.
D&D Beyond Siderail
iOS app for D&D players to help track extra items, abilities and conditions that are not easily available in D&D Beyond.
Private
5RD
A curated collection of five-room dungeon formatted TTRPG adventures with a room-by-room quest companion.
In Progress
Work
Focus Advice Tech
UI Design Practice Lead2025 – Now
Aberdeen
UI Design Practice Lead2024 – 2025
EPAM Systems
Director UX Design2019 – 2024
EPAM Systems
Lead UX Designer2015 – 2019
Great Fridays
Senior UX Designer2012 – 2015