Ezra Coaching

Ezra was a startup that aimed to make professional coaching accessible to everyone, while also providing scalable leadership coaching programs to large organizations. To prove their business case and go to market, they needed to launch their client mobile app and coach web UI simultaneously.

My role was to take the user research and insights already gathered and design the core user experience for clients on iOS and Android devices and for coaches on responsive web. We decided to define the UI as Ezra-first and platform-agnostic to support a shared codebase for mobile platforms and facilitate a faster launch. However, I made sure to use the respective native elements for familiarity.

Validating both the concept and user experience with the market was crucial. To this end, I created a high-fidelity prototype for the client app and used it in remote moderated user testing sessions to observe and capture feedback from participants. I then iterated improvements into the design based on the feedback received.

Ezra is now being used successfully by individuals and Fortune 500 companies such as Coca Cola and Sony to provide leadership coaching programs across the world.